PORSCHE TO DEBUT CAYMAN/BOXSTER GTS IN CHINA

Via Porsche AG
Porsche announced today they will debut the GTS line for the Cayman and Boxster platforms at Autochina in Beijing later this month. The GTS model will be the range topper for both the Cayman and Boxster, but if history repeats itself expect to see the Cayman R reappear--possibly as a hybrid. This debut is a big move for Porsche as the Chinese market becomes more saturated with luxury and performance vehicles. It will be interesting to see how the influx of consumers effects marketing and branding for the company. Click here for the full press release.


No comments: